The Owosso community held a memorial for pro-life advocate Jim Pouillon. Dozens of people came to remember "the sign guy".

One by one, Pouillon's family enters Willman Field in Owosso.

In the stands, hundreds gather to pay their last respects.

Pouillon received a 21-gun salute for his service in Vietnam, but he's mostly remembered for his signs.

Some of them were graphic.

His daughter, Mary Jo Pouillon says, "If you are disgusted by the images of abortion, then you should be disgusted by abortion in and of itself."

A few men held pro-life signs outside of the field to honor Pouillon.

Jack Karr from Owosso says "They'll be people keeping his message going, but nobody can take Jim's place. He was a unique individual."

Ronald Brock drove around the streets near the field with pro-life signs. He says, "Jim went home to the Lord serving Him. We served on the streets many times. We sat at abortion clinics together. We've been in jail together. He was a warrior. I'm proud of that man. I'm proud to have known him, served with him, and he's there waiting to greet me."

Cal Zastrow, from Personhood USA says, "Jim was a tremendous man, hero, and literally dozens, if not hundreds of children are alive today because of Jim's love and activism."

Known as "the sign guy," Jim is being remembered as a man who fought for his country and babies, giving up his reputation for his cause.

Pouillon's daughter says, "I want him to be known as someone who loved Jesus and was forgiven. It's not about my dad. It's about the cause and about Christ."

His friends and family are remembering him as the first martyr for the pro-life cause.

Following the memorial service, several people stood out front of Planned Parenthood in Owosso with pro-life signs to remember Jim and keep his message going.